Security Note
Do not store the TikTok password inside this server page. Store it in a secure password manager or private internal note.
TikTok Ads login phone: 704-755-5330. Password instruction: retrieve from secure password manager/private credential note.
Decision Recorded at Top of SOP
Primary first campaign: Dating ID Quiz.
Reason: Best front door for selling the Interactive Digital Guide, Enhanced Dating ID Results, Just Sayin’ book, 5 Dates Checklist, coloring book, and bundles.
Secondary campaign: South Elm Family Protection Check, only in a separate campaign lane.
Do not do first: cold book-only ads, random TikTok Shop campaign, generic brand awareness, or mixed-brand campaigns.
Best Sales Path
TikTok Hook
→
Dating ID Quiz
→
Free Result
→
Digital Guide
→
Book + Bundle
The credit should create qualified traffic and retargeting data first. The digital guide is the first paid bridge after the quiz. TikTok Shop and book sales should be pushed hardest to warm audiences.
Server Checklist Dashboard
Use this as the live progress tracker. Update the page as each item is completed.
Stage 1Access
Login, offer terms, assets.
Stage 2Build
Pages, products, GHL, tracking.
Stage 3Launch
Campaign and creatives.
Stage 4Scale
Retarget, Shop, Lives, winners.
Suggested server page: innershift360.com/sop-central/tiktok-sales-sop
Suggested visibility: no-index and password protected if contractors will use it.
Operating rule: Every completed step should have date, owner, link, and note.
Master Checklist With Explicit Instructions
Access TikTok Ads Manager
How to do it
- Go to TikTok Ads Manager.
- Choose phone login if prompted.
- Enter 704-755-5330.
- Use the secure password source.
- Confirm the top-right account dropdown says Innershift 3601.
- If wrong account opens, switch accounts before creating anything.
Owner: JamesTikTok AdsDo First
Confirm the $6,000 offer details
Decision from current TikTok offer screenshot
- Safest interpretation: This $6,000 offer is for your first campaign using a non-TikTok Shop objective.
- Do not use first: GMV Max, Product Shopping Ads, LIVE Shopping Ads, Video Shopping Ads, or any TikTok Shop objective.
- Safest first objective: Traffic.
- Safest destination: https://innershift360.com/dating-id-quiz/
- Campaign name: Dating ID Cold Traffic — $6000 Credit Launch
- First campaign structure: TikTok video → Dating ID Quiz → free result → digital guide → book/bundle retargeting.
- After credit qualification: Then consider GMV Max, TikTok Shop ads, Product Shopping Ads, LIVE Shopping Ads, or Video Shopping Ads.
Critical Warning
Do not click Create Campaign inside GMV Max for the first credit campaign. Because the offer says “non-TikTok Shop objective,” the first campaign should be created from the main Campaigns tab using Traffic or possibly Lead Generation.
How to do it
- From dashboard, look for promotion, coupon, billing, or notifications.
- Open the offer page or banner.
- Write down whether it is ad credit, matching credit, reimbursement, or spend threshold.
- If it says non-TikTok Shop objective, do not use first campaign as a TikTok Shop objective.
- Save screenshot to shared folder or paste terms into SOP page.
Use ChatGPT here
Analyze these TikTok ad credit terms and tell me exactly how to use the credit without disqualifying myself. Identify eligible objectives, deadlines, restrictions, and the safest first campaign structure.
Owner: JamesCritical
Do not use GMV Max as the first credit campaign unless offer terms allow it
How to do it from current screen
- You are in the GMV Max tab.
- GMV Max is designed to maximize TikTok Shop sales using listings and videos.
- Because the offer language says non-TikTok Shop objective, pause before creating GMV Max.
- Click Campaigns in the top navigation instead.
- Create a standard campaign using Traffic or Leads to the Dating ID Quiz.
Owner: JamesAvoid Mistake
Create or verify the SOP server page
How to do it
- Go to WordPress Dashboard → Pages → Add New.
- Title it TikTok Product Sales Command Center.
- Edit with Elementor.
- Drag in an HTML widget.
- Paste full code.
- Click Update.
- Set no-index if internal.
- Add link to SOP Central.
Use ChatGPT here
Create a short internal page description for my SOP Central page linking to this TikTok Product Sales Command Center.
Owner: VA / JamesServer
Confirm core funnel links
How to do it
- Open every link on desktop and mobile.
- Confirm page loads fast.
- Confirm CTA buttons work.
- Confirm no old Peace Type Quiz links remain.
- Confirm all quiz language says Dating ID Quiz.
- Record broken links directly in SOP.
Owner: VAQA
Prepare the Dating ID Quiz as the campaign front door
How to do it
- Open Dating ID Quiz on phone.
- Take quiz as a test user.
- Use a test email you can check.
- Confirm GHL receives contact.
- Confirm result page includes one primary CTA: buy digital guide.
- Make book and checklist secondary CTAs.
Use ChatGPT here
Rewrite my Dating ID Quiz result page CTA so it naturally sells the Just Sayin’ Interactive Digital Guide as the next step. Tone: witty, honest, grown, Just Sayin’ voice.
Owner: JamesGHL
Set up digital guide checkout and delivery
How to do it in GHL
- Go to Payments or Products in GHL.
- Create new digital product.
- Add title, price, image, and description.
- Create checkout page.
- After purchase, redirect to thank-you/access page.
- Apply tag: JS Digital Guide Buyer.
- Test checkout.
Use ChatGPT here
Write a high-converting product description for the Just Sayin’ Interactive Digital Guide. Position it as the practical next step after the Dating ID Quiz.
Owner: JamesGHL / Payhip
Prepare TikTok Shop products
How to do it
- Go to TikTok Seller Center or Shop product area.
- Open each product listing.
- Use keywords: relationship book, dating guide, red flags, healing, workbook, coloring book.
- Use clean mobile-readable product images.
- Confirm inventory and shipping.
- Do not create Shop ad campaign until offer terms are confirmed.
Use ChatGPT here
Optimize this TikTok Shop product listing for search and conversion. Give me a title, bullet points, description, image suggestions, and video hooks.
Owner: James / VATikTok Shop
Install and verify tracking
How to do it
- In TikTok Ads Manager, go to Tools → Events Manager.
- Create or open web pixel.
- Install through WordPress, GHL, GTM, or header/footer script area.
- Use Pixel Helper or Events Manager testing.
- Test quiz submission and checkout event.
- Record which events fire.
Owner: Tech / VACritical
Build GHL workflows
How to do it
- In GHL, go to Automation → Workflows.
- Create workflows for form submitted, purchase made, link clicked, checkout abandoned.
- Add tags and opportunity stages.
- Send immediate email/SMS confirmation.
- Follow with 3–5 messages over 7 days.
- Use one clear CTA per message.
Use ChatGPT here
Create a 7-day GHL email and SMS workflow for someone who completed the Dating ID Quiz but did not buy the digital guide. Tone: Just Sayin’, witty, wise, direct, not pushy.
Owner: GHL BuilderAutomation
Create 15 launch videos
How to do it
- Record vertical 9:16.
- Hook in first 1–2 seconds.
- Keep most videos 20–45 seconds.
- Use captions and clear cover text.
- End with one CTA.
- Upload finished videos into production vault.
Use ChatGPT here
Create 15 TikTok scripts for the Dating ID Quiz and Just Sayin’ Interactive Digital Guide. Include hook, 30-second body, CTA, caption, cover text, and suggested destination.
Owner: JamesRalph / Periscal
Create the first TikTok campaign
Step-by-step from TikTok Ads Manager
- Click Campaigns in top navigation.
- Click Create.
- Select Traffic if sending to Dating ID Quiz page.
- Select Lead Generation only if using native form.
- Name campaign clearly.
- At ad group level, choose audience, placement, budget, and schedule.
- At ad level, upload creative and destination URL.
- Add UTM parameters.
- Review all settings before publishing.
Owner: JamesTikTok Ads
Monitor daily for 7 days
How to do it
- Open TikTok Ads Manager daily.
- Record spend, clicks, CTR, CPC, leads, conversions.
- Open GHL and compare captured leads against TikTok clicks.
- Mark broken tracking immediately.
- Do not change too many variables at once.
- Every day decide: kill, keep testing, or duplicate winner.
Use ChatGPT here
Here are yesterday's TikTok campaign metrics: [paste metrics]. Tell me what to kill, keep, duplicate, or change.
Owner: PeriscalDaily
Launch retargeting campaign
How to do it
- Go to Tools → Audiences.
- Create custom audiences based on engagement and website activity.
- Create retargeting campaign with warm audience only.
- Use digital guide demos and book-in-hand videos.
- Keep CTA specific.
Owner: James / PeriscalWarm Traffic
Add TikTok Shop selling layer
How to do it
- Attach product links to relevant videos.
- Prioritize videos with strong organic engagement.
- Make product demos: flip through book, show pages, show coloring book.
- Go Live with red flags, Dating ID, healing, or book Q&A.
- Use GMV Max only after listings and videos convert.
Owner: JamesTikTok Shop
Weekly review and scale decision
How to do it
- Export or screenshot weekly metrics.
- Compare TikTok Ads data to GHL and product sales.
- Identify winning hook, CTA, product, and landing page.
- Increase budget only on proven winners.
- Assign Ralph/Periscal next content batch.
- Update SOP with decisions and next actions.
Use ChatGPT here
Act as my TikTok growth strategist. Here is my weekly data: [paste data]. Tell me what worked, what failed, what to scale, what to stop, and what scripts Ralph/Periscal should create next week.
Owner: JamesPeriscalWeekly
Products to Sell and Where
| Product | Best Storefront | When to Sell | CTA |
|---|---|---|---|
| Dating ID Quiz | InnerShift360 / GHL | Cold traffic front door | Find out who you become when dating gets confusing. |
| Interactive Digital Guide | GHL Checkout / Payhip | After quiz result | Your type is the mirror. The guide is the map. |
| Enhanced Dating ID Results | GHL Checkout / Payhip | After free result or guide purchase | Go three levels deeper. |
| Just Sayin’ Book | TikTok Shop + Amazon | Warm retargeting and Lives | If the clip got you, the book will help you. |
| 5 Dates Checklist | GHL Checkout / Payhip | Low-ticket follow-up | Five dates can reveal what five months of hoping will hide. |
| Coloring Book | TikTok Shop | Visual demos and gift bundles | Color through the chaos. |
| Family Protection Check | SouthElmCap.com / GHL | Separate campaign | Don’t leave your family guessing. |
Starter Scripts
Hook: Some of y’all are dating a lesson and calling it a love story.
CTA: Take the Dating ID Quiz before your next “what are we?” conversation.
Hook: If you keep dating potential, eventually you become unpaid staff.
CTA: Get the digital guide and stop confusing hope with evidence.
Hook: Five dates is enough time for somebody to show you a pattern.
CTA: Get the 5 Dates Checklist before your next first date.
Kill / Keep / Scale Rules
Kill
- Low watch time and no clicks.
- Clicks but no quiz starts after landing page review.
- Confused comments about offer.
- High spend with no useful signal.
Keep Testing
- Good comments but weak CTA.
- Good clicks but low completion.
- Good quiz completion but weak sales.
Scale
- Low CPL.
- Digital guide sales.
- Book/cart activity from retargeting.
- Comments repeating your language.
Operating Principle
Do not start with the product. Start with the problem, capture the lead, sell the guide, then retarget the book, checklist, enhanced result, coloring book, and bundle.
English