This week, Facebook should be used to create conversations with local business owners, not just to “post content.” The goal is to find businesses with lead leaks, engage with them, invite them to the Lead Leak Assessment, and help turn attention into booked conversations.
Use the ISBS Facebook company page to build local visibility, identify business owners with weak follow-up systems, and start conversations around the Lead Leak Assessment.
This is not just social media. This is prospecting with content attached.
In the Facebook search bar, search these phrases one at a time:
After searching, click the Pages filter. Look for active business pages with recent posts, services listed, customer comments, or booking/contact information.
Search for local groups where business owners are active. Join or monitor groups such as:
Search these phrases under the Posts tab:
These phrases help find businesses already trying to get customers — which means they may need better follow-up, booking, automation, and lead capture.
Most small businesses do not have a lead problem. They have a leak problem. The phone rings, the form comes in, the DM lands… and then nobody follows up fast enough. That is not marketing. That is money evaporating.
CTA: Comment LEAK if you want the Lead Leak Assessment.
A business owner can spend $500 on ads, get 20 clicks, 5 inquiries, and still make $0. Not because the ad failed. Because the system after the click failed.
CTA: Comment CHECK if you want us to look at your lead flow.
5 places small businesses leak money online: no clear CTA, slow follow-up, no booking link, forms that go nowhere, and social posts with no next step.
CTA: Fix the leaks before buying more traffic. Take the Lead Leak Assessment.
AI is powerful. But AI on top of a broken process is just a faster mess. If you do not know what happens after someone clicks, calls, comments, or completes a form, you do not need more tools first. You need a system.
This week we are offering quick Lead Leak Snapshots for small business owners. We will look at your website, social page, contact flow, and follow-up path and identify 3 places leads may be slipping away.
CTA: Message us LEAK to request one.
Hey [Name], I came across your business page and noticed you are already creating visibility online. One thing we help business owners look at is whether that visibility is turning into captured leads, booked calls, or missed opportunities.
I work with Dr. J.R. Andrews at InnerShift Business Systems. We help small businesses find where leads may be slipping through the cracks — website, forms, DMs, follow-up, booking, and automation.
Would you be open to a quick 3-point Lead Leak Snapshot?
Do not just post and leave. Every post should create a next step. Every search should create a prospect. Every prospect should be tracked. Every warm response should move toward the Lead Leak Assessment or a booked conversation.
Big Brother version: Facebook is the neighborhood. Do not just put a flyer on the pole. Knock on the right doors.
Weekly Addendum
Periscal’s job is not “posting on LinkedIn.” Her job is to help create qualified business conversations that lead to the Lead Leak Assessment and audit calls.
Build a LinkedIn prospecting engine for InnerShift Business Systems by identifying business owners, engaging with them, drafting connection messages, preparing follow-ups, and moving warm prospects toward the Lead Leak Assessment.
Periscal should not use James’ personal LinkedIn login. She can manage the company page, build the list, draft messages, draft posts, and flag warm prospects. James sends personal profile messages and replies to serious prospects.
Search LinkedIn for local and regional business owners who likely need better follow-up, automation, intake, CRM, scheduling, or lead management.
Target industries:Owner, Founder, President, CEO, Managing Partner, Principal Broker, Agency Owner, Operator, Director of Operations.
Use a Google Sheet with these columns:
| Date | Name | Company | Industry | LinkedIn URL | Website | Pain Point | Status |
|---|---|---|---|---|---|---|---|
| 6/2 | Example Name | Example Business | HVAC | Profile Link | Website Link | Slow follow-up | Ready for James |
Periscal should comment from her profile or the company page. The goal is to become visible before James connects.
Good comments:
Most businesses don’t need more leads first. They need to stop wasting the leads they already paid for.
Growth exposes weak systems before it rewards good marketing.
AI only helps when the process underneath it is clean. Otherwise, it just helps you lose money faster.
Periscal should prepare these. James sends them from his personal profile.
Hi [Name], I saw your work with [business/company]. I’m connecting with local business owners who care about better systems, stronger follow-up, and cleaner growth. Glad to connect.
James sends this after they accept.
Thanks for connecting. Quick question — where do you think most small businesses leak the most money: missed calls, slow follow-up, weak systems, or unclear offers?
Only send this after the prospect responds.
That’s exactly why we built the Lead Leak Assessment. It helps business owners see where money is slipping through the cracks before they spend more on ads, automation, or AI. Want me to send it over?
Assessment link: https://innershift360.com/lead-leak-assessment/
James sends this when the person shows interest or completes the assessment.
Based on your answers, it may be worth doing a quick Lead Leak Audit. No pressure — just a 15–20 minute look at where the system may be costing you money.
Periscal drafts five LinkedIn posts per week. James edits and posts from his personal profile.
Lead Leak Story
A business owner thinks they need more leads, but the real problem is poor follow-up.
AI Won’t Save Bad Systems
AI on top of a broken process is just a faster mess.
The Missed Call Problem
The money may not be in the ad campaign. It may be in the call nobody returned.
The CRM Graveyard
Most CRMs are not systems. They are digital cemeteries for forgotten leads.
Business Owner Question
Ask owners where they think money leaks most: calls, follow-up, systems, or offers.
Every Friday, Periscal sends James this report:
Periscal creates the runway. James lands the plane. She finds, studies, drafts, tracks, and warms up the room. James posts, connects, responds, and closes.
Lead Leak Assessment
English