Just Sayin’ TikTok & Instagram Engagement SOP

Daily engagement guide for Periscal to find, comment on, and build relationships with the right online audience for Just Sayin’.

Primary Goal: Get Just Sayin’ seen by women who are tired of confusion in dating and ready for clarity, discernment, self-worth, and grown conversation.

Do not lead with links. Lead with wisdom, wit, and useful comments. The link comes after curiosity.

1. Ideal Audience

Core Audience

Women ages 28–55
Dating after 30 or 40
Marriage-minded women
Divorced or starting over
Single mothers navigating dating
Faith-aware women seeking discernment

Emotional Profile

Tired of situationships
Ready for clarity
Frustrated with inconsistent men
Wants love but not confusion
Values self-worth and boundaries
Open to honest, grown advice

Best Content Themes

Dating frustration
Red flags and green flags
Healing after divorce
Christian dating
Relationship lessons
Self-worth and boundaries

2. Sweet Spot for Creator Followers

Follower Range	Priority	Periscal’s Action
3,000–25,000	Highest Priority	Engage heavily. These creators are easier to notice and often have loyal comment sections.
25,000–75,000	Strong Priority	Engage when the post is relevant and the comments are active.
75,000–250,000	Selective	Comment only when the post strongly fits Just Sayin’ and Periscal can comment early.
250,000+	Low Priority	Usually skip. Too crowded unless the topic is perfect and the comment can stand out.

BBT Rule: Don’t chase the million-follower dating comedians. Go where grown women are in the comments telling the truth at 11:43 p.m. That is where Just Sayin’ belongs.

3. Search Terms and Hashtags

Use these search terms daily on TikTok and Instagram:

4. Creator Bio Descriptions to Target

Prioritize creators whose bio includes language like:

Dating after 30
Dating after 40
Relationship coach
Christian woman
Faith and relationships

Single mom healing
Divorced and dating
Marriage-minded
Helping women date with clarity
Self-worth and boundaries

Healing journey
Feminine wisdom
Intentional dating
Love, life, and lessons
Women’s empowerment

5. Engagement Quality Checklist

Before commenting, Periscal should check:

Are real people commenting, not just emojis?
Are women sharing personal dating experiences?
Does the creator reply to comments?
Does the post discuss pain, clarity, dating fatigue, standards, or self-worth?
Can Just Sayin’ add value without sounding like an ad?
Would Dr. Andrews’ voice fit naturally in this conversation?

6. Accounts to Avoid

Avoid These

Toxic gender-war pages
Red-pill rage content
Man-bashing or woman-bashing content
Pure gossip pages
OnlyFans bait accounts
Celebrity pages with noisy comment sections
Teen or college-only dating content
Pages mocking marriage, faith, or commitment

Prioritize These

Grown, reflective dating content
Faith-aware relationship posts
Women discussing standards and boundaries
Divorce recovery or dating again content
Marriage-minded conversations
Posts with thoughtful comment sections
Creators who actually reply to followers

7. Daily Engagement Targets

Platform	Daily Target	Instructions
TikTok	20 posts per day	Leave 5 deeper comments, 10 lighter comments, and save 5 strong creators for future engagement.
Instagram	15 posts per day	Leave 5 deeper comments, 5 lighter comments, and reply to relevant Stories when appropriate.
Follows	5 creators per day	Only follow creators who fit the Just Sayin’ audience and have active engagement.
Tracking	Daily	Track creator name, handle, platform, follower count, topic, comment left, and response status.

8. Comment Style Rules

Voice: Wise, witty, grown, slightly funny, direct, not bitter, not thirsty, not churchy-corny.

Do

Add insight to the conversation.
Sound human and conversational.
Use humor when appropriate.
Affirm the pain without exploiting it.
Make people curious about Just Sayin’.
Reply when people respond.

Do Not

Do not spam links.
Do not argue in comments.
Do not sound judgmental.
Do not overuse “sis.”
Do not hijack someone else’s post.
Do not make every comment a sales pitch.

9. Approved Comment Examples

Agreement + Insight

“Exactly. A lot of people aren’t single because they can’t find somebody. They’re single because they keep auditioning people who were never qualified for the role.”

Funny but Wise

“Some folks don’t need another date. They need a dating audit and a prayer meeting.”

Soft Just Sayin’ Voice

“Just sayin’… chemistry is cute, but discernment is what keeps you from calling confusion a relationship.”

Relatable

“A lot of women aren’t asking for perfection. They’re asking for consistency without needing a detective badge.”

Clarity Angle

“This is why dating with clarity matters. Feelings are real, but patterns tell the truth.”

BBT Style

“If he only communicates when the moon is full and his schedule is empty, that’s not mystery. That’s foolishness with WiFi.”

10. When Someone Replies

If someone responds positively, Periscal may gently introduce Just Sayin’ or the Dating ID Quiz.

Soft Reply Option 1

“Exactly. Dr. Andrews talks about this in Just Sayin’ — dating with clarity before feelings start driving the car.”

Soft Reply Option 2

“That’s why we built the Dating ID Quiz. It helps people see how they’re showing up before they waste another 6 months calling confusion ‘potential.’”

Soft Reply Option 3

“You said it. The goal is not just to date. The goal is to stop repeating the same pattern with a different face.”

11. When to Mention the Dating ID Quiz

Only mention the quiz when:

Someone directly asks for advice.
Someone says they keep choosing the wrong people.
Someone asks, “How do I know?”
Someone says they are tired of dating confusion.
The creator or commenter asks for a resource.

Rule: Public comments should create curiosity. The quiz is the next step, not the first sentence.

12. DM Guidelines

Do not DM everyone. Only DM when there has already been some interaction.

DM After Positive Engagement

“Loved your post about dating with intention. It lines up with what we talk about through Just Sayin’ — helping people date with clarity instead of confusion. Keep speaking on it.”

DM With Quiz Mention

“Your post hit the exact issue the Dating ID Quiz was built for — helping people see their dating patterns before they waste more time. Thought you’d appreciate that.”

Creator Collaboration Feel-Out

“I like the way your content speaks to grown relationship conversations without making it messy. We’re building Just Sayin’ around dating clarity, self-worth, and discernment. Would love to stay connected.”

13. Daily Tracking Sheet Fields

Periscal should track every meaningful engagement using these fields:

Field	What to Record
Date	Day engagement happened
Platform	TikTok or Instagram
Creator Name	Name displayed on profile
Handle	@username
Follower Count	Approximate count
Topic	Dating, divorce, faith, boundaries, etc.
Comment Left	Copy/paste the comment
Response?	Yes, no, liked, replied, followed back
Follow-Up Needed?	Yes/no and what next step is needed

14. Weekly Report to Dr. Andrews

Every week, Periscal should send a short report with:

Number of TikTok posts engaged
Number of Instagram posts engaged
Top 10 creators found
Best-performing comments
Any replies or conversations started
Any creators worth DMing or collaborating with
Audience themes she noticed repeatedly