ISBS Daily Content Strategy SOP

Purpose: Create consistent content that exposes lead leaks, explains human-centered automation, warns against AI without process, and drives business owners to the Lead Leak Assessment.

Lead Leak Assessment

Core ISBS Message

AI does not fix broken systems. It accelerates them.

If the business has clean process, AI helps it grow. If the business is chaotic, AI helps it lose money faster.

Brand line: Fix the plumbing before you turn up the water pressure.

Daily Content Rhythm

• Morning: Choose one business problem for the day.
• Midday: Create one primary content piece.
• Afternoon: Repurpose the idea into short-form content.
• Evening: Engage with business owners, comment, message, and invite attention back to the assessment.

Weekly Theme Rotation

Monday

Lead Leak Lesson

Missed calls, slow follow-up, poor tracking, lost prospects.

Tuesday

AI Without Process

Show how businesses automate chaos instead of fixing systems.

Wednesday

Crime Scene Series

Investigate the death of revenue, follow-up, customer trust, or productivity.

Thursday

Newspaper Headline Post

Bold headline, funny subheadline, serious business lesson.

Friday

Comic Strip

Money Mike, Loretta, and Pops reveal the business problem.

Saturday

Founder Insight

Personal post from Dr. Andrews about business, systems, leadership, and money leaks.

Sunday

Weekly Reset

Review what worked, schedule next week, update tracker.

Daily Platform Plan

• LinkedIn: Primary business insight post. Best for consultants, owners, professionals, and B2B credibility.
• Facebook: More conversational version of the same idea.
• Instagram: Comic, carousel, quote card, or crime scene visual.
• YouTube Shorts: 30-60 second business insight or crime scene clip.
• Email/Newsletter: Weekly deeper teaching from the best-performing post.

Content Types

LinkedIn Posts
Facebook Posts
Newsletter Articles
Crime Scene Episodes
Newspaper Headlines
Comic Strip Scripts
Short Video Scripts
Lead Leak Lessons

Production Roles

• Dr. Andrews: Choose theme, approve voice, record founder videos, engage personally on LinkedIn.
• Periscal: Post to LinkedIn/Facebook, create captions, manage comments, track engagement, identify prospects.
• Ralph: Produce crime scene clips, animated shorts, and visual reels.
• Chiara: Load content into GHL, manage email/newsletter sequence, update trackers and SOP pages.

Daily Checklist

• Pick today’s business problem.
• Run the Business Systems Insight Writer prompt.
• Create the LinkedIn post first.
• Convert it into Facebook copy.
• Create one short video or visual concept.
• Add CTA to Lead Leak Assessment.
• Post on assigned platforms.
• Comment on 10 local business owner posts.
• Send 5 warm connection or follow-up messages.
• Track what was posted and who engaged.

Reusable Daily Prompt

Act as the ISBS Business Systems Insight Writer.
Create content for InnerShift Business Systems based on this business problem:
[INSERT TODAY’S BUSINESS PROBLEM]
The content must focus on:
– Human-centered automation
– AI without process
– Lead leaks
– Operational bottlenecks
– Practical business improvement
Voice:
Smart, witty, direct, business-grown, big brother energy. Make it insightful, not generic. Avoid tech-bro language. Avoid sounding like a motivational speaker.
Create:
1. LinkedIn post
2. Facebook post
3. Newsletter title, summary, and outline
4. Crime Scene episode
5. Newspaper headline post
6. Four-panel comic strip script using Money Mike, Loretta, and Pops
7. Short video script under 60 seconds
Every piece should point naturally toward:
https://innershift360.com/lead-leak-assessment/

Content Idea Bank

• Business owners buying AI tools before fixing follow-up.
• Leads die because nobody responds fast enough.
• The CRM is not broken; the habits are.
• Automation without accountability creates expensive confusion.
• Your best leads are hiding in yesterday’s missed calls.
• More marketing will not fix a broken sales process.
• Business owners are drowning in tools but starving for systems.
• The owner is the bottleneck and nobody wants to say it.
• Revenue does not vanish. It leaks.
• AI is not the employee. It is the amplifier.

CTA Library

• Wondering where your business is leaking revenue? Take the Lead Leak Assessment.
• Before you buy another tool, find the leak.
• If leads are coming in but money is not, start here.
• Your business may not need more leads. It may need fewer leaks.
• Fix the follow-up. Fix the flow. Then add the automation.

Tracking

Each day, record:

• Date
• Theme
• Platform posted
• Content format
• CTA used
• Engagement
• New conversations started
• Assessment clicks
• Assessment completions
• Consultations booked

Daily Rule: Do not chase random content. One business problem becomes multiple assets. Same idea, different format, different platform.

Success Standard

If the content makes a business owner say, “That’s me,” it worked.

If it makes them take the Lead Leak Assessment, it converted.

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